![]() The “ Inspire Me” function on, an inspiring mix of data and relevant content, matches travelers with their perfect trip - whether that’s cultural, romantic, beach, or adventure. This fact presented an opportunity for easyJet to take the “quick win” of personalization a step further. During the sale period that year, easyJet transacted five sales per second, the equivalent of filling two planes per minute.ĮasyJet’s continuous site testing revealed that around 40% of customers coming to the site knew they wanted to travel, but were unsure where to. By early 2012, the airline was delivering personalized home pages to more than 2.5 million concurrent users at peak load times during the airline’s popular five-day January Sale. Personalization quickly paid off for easyJet. The home page shows live pricing for relevant flights and, with a click, the visitor can add those flights to their shopping basket. Powered by Sitecore, the easyJet site began using search and GeoIP data to dynamically personalize the home page for each unique visitor, showing flights from their local airport, plus imagery and content that appeal to their previous behaviors. It included personalization, one of the “quick wins” covered in Lars Birkholm Petersen’s excellent book, Connect: How to Use Data and Experience Marketing to Create Lifetime Customers. Together with valued Sitecore partner True Clarity, easyJet first implemented a Sitecore solution in 2011. Sitecore: Personalization from the ground up easyJet CEO Carolynn McCall announced that the airline had seen a 21.5% jump in annual profits, up to £581 million for the 12 months to the end of September.” “… easyJet has been investing in its digital strategy for a couple of years now and appears to be reaping the benefits, given its results out today. ![]() It’s easy to see why: the easyJet story provides a textbook example of how small improvements in the digital customer experience – the “quick wins” I’ve been blogging about lately – can translate into fast, significant revenue improvements.Ī November 2014 news analysis article in Diginomica captures the impact: Since wowing the audience at Sitecore Symposium in 2013, easyJet has become one of Sitecore’s most recognizable customers.
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